Hello! I'm Mary Gannon, 
Senior Graphic Designer and Content Strategist
 I’m an industrious, hard working creative with 14 years of experience in print and digital design, digital content strategy, virtual event organization, analytics, and project management. I’ve led a small creative team, and love to bring solutions rather than problems to the table.
As the Senior Graphic Designer and Content Strategist at Notions Marketing, I lead the Creative team in the Merchandising Services department. This requires that I be hyper organized and self motivated to meet deadlines and keep others on track to meet their own goals. Together with my team, I create and refine our digital marketing and content strategies, streamline and improve our email marketing using Klaviyo, expand our social media presence, and bring A+ content to our website and e-commerce channels. As the senior on my team, I am the touchpoint for the Creative department, representing our department in cross-collaborative, multi-team projects like developing a new store site, tradeshow booth organization, and our outlet store’s advertising strategy. This requires a hefty amount of time management, organization and cross-team collaboration.
Daily, I design and implement multiple email campaigns to place products in front of a targeted audience of retail and e-commerce stores in the craft industry. I track and analyze the data collected on these emails to provide key insight on marketing strategies, including informing our sales team on what customers to target based on the data. Over the last few years, we’ve cultivated an engaged marketing audience, with open rates over 60% and click rates over 8% far outstripping the benchmarks in our industry. 
In addition to the email marketing, I manage the campaign execution, event and analytics of virtual learning events several times a year. There are a lot of moving parts in these events, coordinating with Sales/Sale Support, shipping and receiving, vendor partners, and customers through the lead-up and follow-through of the event. 
This commitment to working smarter and harder makes me a perfect fit to any collaborative department seeking a team player and leader. I consistently go above and beyond for my team and our customers...
So, how can I help you?