About

I’m an industrious, hard working geek with 14 years of experience in design (digital and print), content strategy, virtual event organization, analytics, and project management. I’ve led a small team of various talents on a creative team, and love a challenge.

At Notions Marketing I lead the Creative team in the Merchandising Services department. Together with my team, I create and refine our digital marketing and content strategies, streamline and improve our email marketing, expand our social media presence, and bring A+ content to our website and ecommerce channels. My current position requires that I be hyper organized and self motivated to meet deadlines and keep others on track to meet their own deadlines. As the senior on my team I am the touchpoint for other departments when dealing with the Creative department.  As you can imagine, this requires a hefty amount of time management, organization and cross-team collaboration.

Daily, I code in HTML multiple product promotional emails for new goods added to our website. Last year our buying team added 17,000+ new products, and I create multiple emails to get these products in front of a targeted audience of stores in the craft industry. I also provide the company communications and announcements. Follow up on these emails requires tracking the open rates, click rates, and other analytics. In addition to this, I manage the design, marketing, execution, and analytics needs of a virtual learning event with 14 vendors, 150 stores, and 500+ individual participants on Facebook Live three times a year. This requires me to support a wide range of tech savviness on both the vendor and customer level. There are a lot of moving parts, between coordinating with Sales/Sale Support, shipping and receiving, vendor partners, and customers. The end result is a four day selling event, with the average sales for each event being around $500k. In addition to these events and dailies, I provide design support for the rest of the company’s needs, making templates for HR use, bespoke designs for powerpoint presentations for our executive team, and employee events.

This commitment to working smarter and harder makes me a perfect fit to any collaborative department seeking a team player and leader. I consistently go above and beyond for my team and our customers. I feel I’d be a solid asset to your team, and I look forward to meeting with you to discuss my qualifications further.